Classy Seconds, a retail startup in Longmont, Colorado, realized as many companies do that in order to stand out they would need a distintive brand. Delia Designs was commissioned for the brand development, including naming, logo design, and promotional advertisements.
Our Solution, was first the name deveolpment of Classy Seconds, which conveyed “upscale” second hand store. The identity system also was created to look somewhat tattered, but while at the same time retaining its dignity, much like the store.