Bionic Paintball, as a manufacturer of premium paintball markers, had been operating without a distinguishable identity system since it opened in 2001. They commissioned Delia Designs to create a new identity system which will eventually include the design and launch of their website.
Our solution was to create the visual image of an enhanced human, representing the effect that their products would have on the users. The logotype we used helped to emphasize the advances in technology made by the company since it began.